1). The first thing we do is to identify who the most opportune prospects for your property are. This is done by listing the specific amenities and features for your area (schools, community, etc.), and specific features inside and outside your home (the very same features & benefits that drew you to it, plus any beneficial upgrades since you purchased).
2). We then match those great things about your property and area up to the qualified people who would love it as you have over the years. From their income & assets needed to qualify financially; to family age & size; their hobbies, interests & subscriptions; current lifestyle, etc,.
This process will enable us to identify the exact type of person who would WANT your property based on your home’s amenities and the list selects available through our data providers.
3). We use multiple list brokers to provide us a list or lists of people who fit the criteria laid out above (called list selects).
This becomes your "most opportune prospect list"
Truth be told, the most opportune prospects who are willing to pay the highest price for your house are generally off-market buyers. A certain percentage of these people will have a favorable response to such a property being available. In turn, they only look at your home and price isn’t as much of a factor for them because it matches exactly what fits their family’s needs - so they decide to write you an offer and make the move, even though they were not actively looking to buy.
The effectiveness of this type of marketing is not up for debate, as it has been proven over and over thousands of times throughout the United States - getting homes sold for more money with a faster sales time.
NOTE: Once we have your “most opportune prospect list”, we then determine what message and what delivery mechanisms to use in order to get attention and pique their interest to what it is we are offering (a new lifestyle). Price range and demographics will be important factors in helping us to make this determination.